Project Pitch: Food for Thought

My topic for my final project focuses on food blogging. I believe food blogging matters because food is an essential aspect of life that most people enjoy; one can inspire and/or be inspired by others who share recipes and pictures of food on their blog. Food blogging can also create careers as demonstrated by Sally (, who started food blogging as a hobby. In 2013 she turned food blogging into her full time career as her blog has a large quantity of readers and advertisements to remain financially stable. Food blogging as a career lets one build their own business and do what they love, as most blogs begin as a hobby.

I plan to approach my topic by examining the features of self-run food blogs, Pinterest’s food and drink page, as well as dessert or vegan specific blogs, hoping to determine what makes these sites/pages so appealing to others. Also, since there are at least thousands of food blogs on the Internet I want to try to determine what makes certain blogs with large followings so different and special. My provisional title is “Food for Thought” as I think it is quite fitting with my chosen topic of food, as well as thinking about why food blogging matters in day-to-day life. I agree with Gabby Peyton ( who says, “everyone’s gotta eat” (Peyton “About”) and how she believes food is a part of culture and sharing food is a tradition (Peyton “Why do food blogs matter?”). Food bloggers are sharing traditions and their passion through their blogs, which matters because a lot of long hours are invested into this craft, and people can gain information from viewing a food blog.

As mentioned in Aimée Morrison’s article, “‘Suffused by the Feeling and Affect:’ the Intimate Public of Personal Mommy Blogging” there are communities and “intimate networks” (Morrison 44) created through blogging by the interaction between readers and writers who usually do not know each other. I think a question to be considered is how do food blogs attract other food bloggers, as well as create an intended audience to reach. I aim to answer these questions by examining food blogs that started out small, like Sally and Gabby’s blogs, which have grown, and now have large social media followings. Sally has blog posts about how she continues to grow her blog and what methods she uses to make interesting posts, which I think will be crucial in answering the questions I face. I believe food blogging is a worthwhile topic to examine as many people do not understand its importance and place on the web, and take for granted that there are thousands of free recipes available online. I hope to more clearly understand how food blogging relates and/or changes how one writes digitally because I currently think food blogs let their appealing pictures do more of the talking, and keep their recipes concise. However, after viewing multiple food blogs I realize there is a method to engage readers in blog posts by making them personable, and not just straightforward text about the recipe.

Morrison, Aimée. “‘Suffused by the Feeling and Affect:’ the Intimate Public of Personal

Mommy Blogging.” Project Muse 34.1 (2011) : 37-55. Web. 5 October 2015.

Peyton, Gabby. “About.” The Food Girl in Town. The Food Girl in Town. Web. 5

October 2015.

Peyton, Gabby. “Why do food blogs matter?.” The Food Girl in Town. The Food Girl in

Town. Web. 5 October 2015.

Sally’s Baking Addiction. Sally’s Baking Addiction. Sally’s Baking Addiction, n.d. Web.

5 October 2015.


2 thoughts on “Project Pitch: Food for Thought

  1. Food blogging is certainly a major genre at this point. You’ll want to work hard to make it precise and situated it in relation to other blogging. I think even from what you say here that you’ve got a sense of food blogging as different from other kinds of blogging such as mommy blogging but you then invoke Morrison as if they are the same, when she was trying to make an argument about a specific type of blogging. So don’t allow yourself to get too general. You know Guelph has an amazing collection of cookbooks including rare cookbooks. I am sure therefore that we must have some excellent resources on writing about food, so don’t overlook books as a possible source of information. Since you’re writing about a digital form, you’ll want to think carefully about the affordances of particular platforms (Pinterest vs a more verbal medium, for interest).


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